Platypus Australia has been featured in the July 2018 Issue of Earnshaws Magazine, spotlighting Karel Wheen, the founder of Platypus Australia
Read the full article on earnshaws.com here
Karel Wheen, director of Platypus Australia, agrees, affirming fashion can never sacrifice function when it comes to children’s swimsuits. “Children’s collections are always a reflection of adult fashion but fine-tuned to make them age-appropriate,” she says. “Our challenge is to provide consumers with garments that combat sun-related issues by offering them appropriate amounts of protection.” The brand relies on sun-protective mix-and-match stories ensuring a protective sun shirt or sun jacket matches back to its fashionable swimwear. “It begs you to think outside the box and create something intriguing,” Wheen says, noting the explosion of one-pieces (especially long-sleeved) and styles using soft neoprene fabric. She adds that the Spring ’19 collection will include lots of feminine accents like tulle, ruffles and off-the-shoulder silhouettes, as well as high-neck and flounce bikinis and more conservative tankini styles with fashion-forward frills and fringing.