Thrilled that Platypus Australia has been featured in The Swim Journal ‘Mini-Me’ Family Fun.
Mini-Me Family Fun
For PLATYPUS AUSTRALIA, studying the trends and themes from the adult market and translating them to children has been an ongoing practice. “The industry has discovered that children love to match with mum and dad, adding an exciting new dimension to the swimwear market, which is being adopted by many brands for season 2017,” says Karel Wheen, designer. “Another trend across all swimwear is the more fashion-forward, sun-protective rash guard.” Wheen adds that the trend toward performance and athletic silhouettes continues to strengthen.
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