Platypus Australia was featured in the July issue of The Swim Journal Sun Smart, Beach Cool editorial.
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Sun Smart, Beach Cool
Sun protection, grown-up style and playful prints allow kids to rock the beach this season.
With trendy athleisure styles and beach-to-street dressing, children’s swimwear is making a functional yet fashionable statement for Season 2017. Designers are following trends in the adult market and translating them into age-appropriate looks for children.
“Fashion beachwear has grabbed the attention of our customers,” says Karel Wheen, designer for PLATYPUS AUSTRALIA, whose 2017 collection includes active-inspired looks and mix-and-match rompers and dresses. “This range extension makes the transition from beach to street simple while maintaining on-trend style, further simplifying life for parents.” The result is both fashionable and functional beachwear for kids. And, of course, sun-protective options top the list of priorities by the pool and on the beach.